This paper analyses some peculiar items of the Uzbek woman’s appearance: clothes and shoes, headgears, hairstyles, make-ups.  Through her own observation, O. V. Gorshunova distinguishes a “traditional ideal” of the Uzbek woman, based on Islam and on survivals of pre-Islamic beliefs, and a “European style” that has begun to penetrate Central Asian societies from the early nineteenth century onwards.  According to her opinion, the contemporary appearance of the Uzbek woman is a synthesis of these two cultures, shaded by an overall dominance of traditional norms.